Segmentation of Markets Based on Customer Service

Arun Sharma, Douglas M. Lambert

Research output: Contribution to journalArticlepeer-review

35 Scopus citations

Abstract

The importance of customer service in mature industries is well understood. However, this article emphasizes the importance of segmenting markets in emerging industries based on customer service.

Original languageEnglish (US)
Pages (from-to)50-58
Number of pages9
JournalInternational Journal of Physical Distribution & Logistics Management
Volume24
Issue number4
DOIs
StatePublished - May 1 1994

ASJC Scopus subject areas

  • Transportation
  • Management of Technology and Innovation

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