Seeing without looking: The effects of hemispheric functioning on memory for brands in computer games

Gunwoo Yoon, Patrick T. Vargas

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Fingerprint

Dive into the research topics of 'Seeing without looking: The effects of hemispheric functioning on memory for brands in computer games'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science

Social Sciences