Scope and intensity of logistics-based strategic alliances: A conceptual Classification and managerial implications

Walter Zinn, A. Parasuraman

Research output: Contribution to journalArticle

49 Scopus citations

Abstract

Strategic alliances are at the forefront of current management practice. Firms with complementary skills are taking advantage of synergies among them to reduce operating costs and to secure competitive advantages. Whereas strategic alliances can take many forms, this article focuses on logistics-based strategic alliances. In these alliances, buyers, sellers, and third-party service providers in the distribution channel engage in business relationships designed to reduce the joint cost of two or more firms. We propose a typology that classifies logistics-based strategic alliances along the dimensions of scope (broad versus narrow) and intensity (high versus low). Based on this typology, we offer guidelines for firms involved or interested in logistics-based strategic alliances and raise issues for further research on this topic.

Original languageEnglish (US)
Pages (from-to)137-147
Number of pages11
JournalIndustrial Marketing Management
Volume26
Issue number2
DOIs
StatePublished - Mar 1997

    Fingerprint

ASJC Scopus subject areas

  • Marketing

Cite this