Robustness of ordinal measures of competitive strategy variables employed in business research. A PIMS data-based analysis

A. Parasuraman, P. Rajan Varadarajan

Research output: Contribution to journalArticle

6 Scopus citations


PIMS data for a sample of capital goods business and a series of transformations of the data generated through Monte Carlo simulation were used to examine the robustness of ordinal measures of competitive strategy variables in additive and multiplicative regression models. Ten sets of transformations were made under a variety of assumptions about the types of errors executives may make in providing ordinal estimates of their relative competitive positions. While the findings are somewhat encouraging to researchers engaged in strategy research, they also point to a need for additional methodological research in this area.

Original languageEnglish (US)
Pages (from-to)101-113
Number of pages13
JournalJournal of Business Research
Issue number1
StatePublished - Aug 1988
Externally publishedYes


ASJC Scopus subject areas

  • Marketing

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