Revisiting the Worksite in Worksite Health Campaigns

Evidence From a Multisite Organ Donation Campaign

Tyler R Harrison, Susan Morgan, Lisa V. Chewning, Elizabeth A. Williams, Joshua B. Barbour, Mark J. Di Corcia, Lashara A. Davis

Research output: Contribution to journalArticle

13 Citations (Scopus)

Abstract

This article advances the beginnings of a general theory of organizational features to aid in understanding why health campaigns that work well in one organization may be ineffectual in another organization. The physical, social, and information structures of organizations are theorized to create an interaction environment that is distinct to each organization and that influences health campaigns. To test this argument, an organ donation campaign was conducted in 46 organizations. Multilevel modeling yielded mixed findings. Physical structure was negatively associated with signing an organ donor card. Social structure and information structure were positively associated with communication with coworkers about donation and communicative peer influence. Industry type was positively associated with knowledge change.

Original languageEnglish (US)
Pages (from-to)535-555
Number of pages21
JournalJournal of Communication
Volume61
Issue number3
DOIs
StatePublished - Jun 2011
Externally publishedYes

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organ donation
campaign
Health
organization
health
evidence
co-worker
donation
social structure
industry
communication
interaction
Organ Donation
Communication
Information Structure
Physical
Social Structure
Industry

ASJC Scopus subject areas

  • Communication

Cite this

Revisiting the Worksite in Worksite Health Campaigns : Evidence From a Multisite Organ Donation Campaign. / Harrison, Tyler R; Morgan, Susan; Chewning, Lisa V.; Williams, Elizabeth A.; Barbour, Joshua B.; Di Corcia, Mark J.; Davis, Lashara A.

In: Journal of Communication, Vol. 61, No. 3, 06.2011, p. 535-555.

Research output: Contribution to journalArticle

Harrison, Tyler R ; Morgan, Susan ; Chewning, Lisa V. ; Williams, Elizabeth A. ; Barbour, Joshua B. ; Di Corcia, Mark J. ; Davis, Lashara A. / Revisiting the Worksite in Worksite Health Campaigns : Evidence From a Multisite Organ Donation Campaign. In: Journal of Communication. 2011 ; Vol. 61, No. 3. pp. 535-555.
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