Research's place in the marketing budget

Research output: Contribution to journalArticlepeer-review

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)25-29
Number of pages5
JournalBusiness Horizons
Volume26
Issue number2
DOIs
StatePublished - 1983
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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