Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience

Ming Hsu, Uma Karmarkar, Karim Kassam, Tom Meyvis, Hilke Plassmann, Akshay Rao, Baba Shiv, Monica Wadhwa, Carolyn Yoon, Drazen Prelec, William Hedgcock, Adam Craig, Milica Mormann, Angelika Dimoka, Nina Mazar

Research output: Contribution to journalArticlepeer-review

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