Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience

Ming Hsu, Uma Karmarkar, Karim Kassam, Tom Meyvis, Hilke Plassmann, Akshay Rao, Baba Shiv, Monica Wadhwa, Carolyn Yoon, Drazen Prelec, William Hedgcock, Adam Craig, Milica Mormann, Angelika Dimoka, Nina Mazar

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)1102-1103
Number of pages2
JournalAdvances in Consumer Research
Volume40
StatePublished - 2012
Externally publishedYes

ASJC Scopus subject areas

  • Marketing
  • Economics and Econometrics
  • Applied Psychology

Cite this

Hsu, M., Karmarkar, U., Kassam, K., Meyvis, T., Plassmann, H., Rao, A., Shiv, B., Wadhwa, M., Yoon, C., Prelec, D., Hedgcock, W., Craig, A., Mormann, M., Dimoka, A., & Mazar, N. (2012). Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience. Advances in Consumer Research, 40, 1102-1103.