Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience

Ming Hsu; Uma Karmarkar; Karim Kassam; Tom Meyvis; Hilke Plassmann; Akshay Rao; Baba Shiv; Monica Wadhwa; Carolyn Yoon; Drazen Prelec; William Hedgcock; Adam Craig; Milica Mormann; Angelika Dimoka; Nina Mazar

Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience

Ming Hsu, Uma Karmarkar, Karim Kassam, Tom Meyvis, Hilke Plassmann, Akshay Rao, Baba Shiv, Monica Wadhwa, Carolyn Yoon, Drazen Prelec, William Hedgcock, Adam Craig, Milica Mormann, Angelika Dimoka, Nina Mazar

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	1102-1103
Number of pages	2
Journal	Advances in Consumer Research
Volume	40
State	Published - 2012
Externally published	Yes

ASJC Scopus subject areas

Marketing
Economics and Econometrics
Applied Psychology

Cite this

Reading the mind of the consumer : Promises and challenges of predictive methods in consumer neuroscience. / Hsu, Ming; Karmarkar, Uma; Kassam, Karim; Meyvis, Tom; Plassmann, Hilke; Rao, Akshay; Shiv, Baba; Wadhwa, Monica; Yoon, Carolyn; Prelec, Drazen; Hedgcock, William; Craig, Adam; Mormann, Milica; Dimoka, Angelika; Mazar, Nina.

In: Advances in Consumer Research, Vol. 40, 2012, p. 1102-1103.

Research output: Contribution to journal › Article › peer-review

Hsu, Ming ; Karmarkar, Uma ; Kassam, Karim ; Meyvis, Tom ; Plassmann, Hilke ; Rao, Akshay ; Shiv, Baba ; Wadhwa, Monica ; Yoon, Carolyn ; Prelec, Drazen ; Hedgcock, William ; Craig, Adam ; Mormann, Milica ; Dimoka, Angelika ; Mazar, Nina. / Reading the mind of the consumer : Promises and challenges of predictive methods in consumer neuroscience. In: Advances in Consumer Research. 2012 ; Vol. 40. pp. 1102-1103.

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AU - Shiv, Baba

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Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience

ASJC Scopus subject areas

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Cite this