@article{b5443643b9fe4d9bb41104e7e4a12a55,
title = "Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience",
author = "Ming Hsu and Uma Karmarkar and Karim Kassam and Tom Meyvis and Hilke Plassmann and Akshay Rao and Baba Shiv and Monica Wadhwa and Carolyn Yoon and Drazen Prelec and William Hedgcock and Adam Craig and Milica Mormann and Angelika Dimoka and Nina Mazar",
year = "2012",
language = "English (US)",
volume = "40",
pages = "1102--1103",
journal = "Advances in Consumer Research",
issn = "0098-9258",
publisher = "Sheridan Books",
}