Quality counts in services, too

Leonard L. Berry, Valarie A. Zeithaml, A. Parasuraman

Research output: Contribution to journalArticlepeer-review

318 Scopus citations


Quality is essential when service is what is being sold.

Original languageEnglish (US)
Pages (from-to)44-52
Number of pages9
JournalBusiness Horizons
Issue number3
StatePublished - Jan 1 1985
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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