Abstract
Quality is essential when service is what is being sold.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 44-52 |
| Number of pages | 9 |
| Journal | Business Horizons |
| Volume | 28 |
| Issue number | 3 |
| DOIs | |
| State | Published - 1985 |
| Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Cite this
Quality counts in services, too. / Berry, Leonard L.; Zeithaml, Valarie A.; Parasuraman, Ananthanarayanan.
In: Business Horizons, Vol. 28, No. 3, 1985, p. 44-52.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Quality counts in services, too
AU - Berry, Leonard L.
AU - Zeithaml, Valarie A.
AU - Parasuraman, Ananthanarayanan
PY - 1985
Y1 - 1985
N2 - Quality is essential when service is what is being sold.
AB - Quality is essential when service is what is being sold.
UR - http://www.scopus.com/inward/record.url?scp=3543138396&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=3543138396&partnerID=8YFLogxK
U2 - 10.1016/0007-6813(85)90008-4
DO - 10.1016/0007-6813(85)90008-4
M3 - Article
AN - SCOPUS:3543138396
VL - 28
SP - 44
EP - 52
JO - Business Horizons
JF - Business Horizons
SN - 0007-6813
IS - 3
ER -