Quality counts in services, too

Leonard L. Berry; Valarie A. Zeithaml; A. Parasuraman

doi:10.1016/0007-6813(85)90008-4

Quality counts in services, too

Leonard L. Berry, Valarie A. Zeithaml, A. Parasuraman

Research output: Contribution to journal › Article

298 Scopus citations

Abstract

Quality is essential when service is what is being sold.

Original language	English (US)
Pages (from-to)	44-52
Number of pages	9
Journal	Business Horizons
Volume	28
Issue number	3
DOIs	https://doi.org/10.1016/0007-6813(85)90008-4
State	Published - Jan 1 1985
Externally published	Yes

ASJC Scopus subject areas

Business and International Management
Marketing

Access to Document

10.1016/0007-6813(85)90008-4

Cite this

Berry, L. L., Zeithaml, V. A., & Parasuraman, A. (1985). Quality counts in services, too. Business Horizons, 28(3), 44-52. https://doi.org/10.1016/0007-6813(85)90008-4

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