Quality counts in services, too

Leonard L. Berry, Valarie A. Zeithaml, Ananthanarayanan Parasuraman

Research output: Contribution to journalArticle

295 Citations (Scopus)

Abstract

Quality is essential when service is what is being sold.

Original languageEnglish (US)
Pages (from-to)44-52
Number of pages9
JournalBusiness Horizons
Volume28
Issue number3
DOIs
StatePublished - 1985
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Quality counts in services, too. / Berry, Leonard L.; Zeithaml, Valarie A.; Parasuraman, Ananthanarayanan.

In: Business Horizons, Vol. 28, No. 3, 1985, p. 44-52.

Research output: Contribution to journalArticle

Berry, Leonard L. ; Zeithaml, Valarie A. ; Parasuraman, Ananthanarayanan. / Quality counts in services, too. In: Business Horizons. 1985 ; Vol. 28, No. 3. pp. 44-52.
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