Abstract
Quality is essential when service is what is being sold.
Original language | English (US) |
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Pages (from-to) | 44-52 |
Number of pages | 9 |
Journal | Business Horizons |
Volume | 28 |
Issue number | 3 |
DOIs | |
State | Published - Jan 1 1985 |
Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Marketing