Prospect theory, discrete emotions, and freedom threats

An extension of psychological reactance theory

Brian L. Quick, Jennifer A. Kam, Susan Morgan, Claudia A. Montero Liberona, Rebecca A. Smith

Research output: Contribution to journalArticle

26 Citations (Scopus)

Abstract

Consistent with earlier research supporting the use of narratives to increase message persuasiveness, this study examined the role of guilt and happiness following exposure to organ donation narratives presented in professionally produced radio ads. As hypothesized, the loss-frame narrative was significantly associated with heightened guilt, which was related to greater freedom threat perceptions and psychological reactance. Conversely, the loss-frame narrative was negatively associated (p = 06) with increased happiness. Contrary to what was hypothesized, reactance was not significantly negatively associated with favorable attitudes toward registering as an organ donor. Instead, freedom threat was directly negatively related to favorable attitudes. Our results are discussed with an emphasis on the theoretical and practical implications.

Original languageEnglish (US)
Pages (from-to)40-61
Number of pages22
JournalJournal of Communication
Volume65
Issue number1
DOIs
StatePublished - Feb 1 2015

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reactance
emotion
threat
narrative
guilt
happiness
organ donation
radio
Psychological Theory
Threat
Emotion
Prospect Theory
Happiness
Guilt

Keywords

  • Discrete Emotions
  • Health Campaigns
  • Message Frame
  • Narratives
  • Psychological Reactance

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics
  • Linguistics and Language

Cite this

Prospect theory, discrete emotions, and freedom threats : An extension of psychological reactance theory. / Quick, Brian L.; Kam, Jennifer A.; Morgan, Susan; Montero Liberona, Claudia A.; Smith, Rebecca A.

In: Journal of Communication, Vol. 65, No. 1, 01.02.2015, p. 40-61.

Research output: Contribution to journalArticle

Quick, Brian L. ; Kam, Jennifer A. ; Morgan, Susan ; Montero Liberona, Claudia A. ; Smith, Rebecca A. / Prospect theory, discrete emotions, and freedom threats : An extension of psychological reactance theory. In: Journal of Communication. 2015 ; Vol. 65, No. 1. pp. 40-61.
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