Program evaluators need methods that can be used in a variety of situations to help gather data. Photolanguage is one such technique that uses black-and-white photographs to elicit responses from individuals. It is particularly useful in situations where the respondents may give restricted or only minimal data. This article provides 1the step-by-step process for implementation of Photolanguage, explores the possibility of uses for Photolanguage as a tool for small-group evaluation, and supplies data showing its benefits as a method of evaluation.
- Qualitative inquiry
ASJC Scopus subject areas
- Business and International Management
- Strategy and Management
- Social Psychology
- Health(social science)
- Sociology and Political Science