Pharmaceutical marketing practices in the third world

N. Craig Smith, John A. Quelch

Research output: Contribution to journalArticlepeer-review

8 Scopus citations


Major criticisms of pharmaceutical marketing are summarized and industry responses identified. Analysis of this industry case study highlights ethical issues in marketing and the broader problem of harnessing enterprise to ensure quality of life and public good. A social control of business model is presented and the limits of corporate social responsibility delineated.

Original languageEnglish (US)
Pages (from-to)113-126
Number of pages14
JournalJournal of Business Research
Issue number1
StatePublished - Aug 1991
Externally publishedYes

ASJC Scopus subject areas

  • Marketing


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