Pharmaceutical marketing practices in the third world

N. Craig Smith, John A. Quelch

Research output: Contribution to journalArticle

8 Scopus citations

Abstract

Major criticisms of pharmaceutical marketing are summarized and industry responses identified. Analysis of this industry case study highlights ethical issues in marketing and the broader problem of harnessing enterprise to ensure quality of life and public good. A social control of business model is presented and the limits of corporate social responsibility delineated.

Original languageEnglish (US)
Pages (from-to)113-126
Number of pages14
JournalJournal of Business Research
Volume23
Issue number1
DOIs
StatePublished - Aug 1991
Externally publishedYes

ASJC Scopus subject areas

  • Marketing

Fingerprint Dive into the research topics of 'Pharmaceutical marketing practices in the third world'. Together they form a unique fingerprint.

  • Cite this