Pharmaceutical marketing practices in the third world

N. Craig Smith, John Quelch

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

Major criticisms of pharmaceutical marketing are summarized and industry responses identified. Analysis of this industry case study highlights ethical issues in marketing and the broader problem of harnessing enterprise to ensure quality of life and public good. A social control of business model is presented and the limits of corporate social responsibility delineated.

Original languageEnglish (US)
Pages (from-to)113-126
Number of pages14
JournalJournal of Business Research
Volume23
Issue number1
DOIs
StatePublished - Jan 1 1991
Externally publishedYes

Fingerprint

Third World
Industry
Pharmaceutical marketing
Marketing practices
Business model
Social control
Marketing
Criticism
Ethical issues
Quality of life
Corporate Social Responsibility

ASJC Scopus subject areas

  • Marketing

Cite this

Pharmaceutical marketing practices in the third world. / Craig Smith, N.; Quelch, John.

In: Journal of Business Research, Vol. 23, No. 1, 01.01.1991, p. 113-126.

Research output: Contribution to journalArticle

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