Abstract
A relatively recent trend in international marketing is the rising number of firms from nontriad countries seeking growth and profits from foreign markets. Yet no study has examined the international performance of these firms. How successful have their efforts been? What factors drive their success? The authors examine these questions by building a theory-based conceptual framework that links firm international performance to its antecedents. They test the framework using a sample of 110 Taiwanese firms. The key findings are as follows: (1) The internationalization-performance relationship is characterized by a joint U + N shape, (2) learning capacity is positively associated with international performance, and (3) research and development intensity is not a key driver of performance. Though based on a sample of Taiwanese firms only, these results imply that nontriad firms embarking on internationalization must persist despite early setbacks, must develop their learning capacity, and should not develop extensive research and development capabilities while internationalizing. The authors conclude with a discussion of the reasons for these findings.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 39-54 |
| Number of pages | 16 |
| Journal | Journal of International Marketing |
| Volume | 17 |
| Issue number | 3 |
| DOIs | |
| State | Published - Sep 18 2009 |
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Keywords
- International markets
- Learning capacity
- Nontriad firms
- Persistence
- Taiwanese firms
ASJC Scopus subject areas
- Business and International Management
- Marketing
Cite this
Persistence and learning : Success factors of taiwanese firms in international markets. / Johnson, Joseph; Yin, Eden; Tsai, Hueiting.
In: Journal of International Marketing, Vol. 17, No. 3, 18.09.2009, p. 39-54.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Persistence and learning
T2 - Success factors of taiwanese firms in international markets
AU - Johnson, Joseph
AU - Yin, Eden
AU - Tsai, Hueiting
PY - 2009/9/18
Y1 - 2009/9/18
N2 - A relatively recent trend in international marketing is the rising number of firms from nontriad countries seeking growth and profits from foreign markets. Yet no study has examined the international performance of these firms. How successful have their efforts been? What factors drive their success? The authors examine these questions by building a theory-based conceptual framework that links firm international performance to its antecedents. They test the framework using a sample of 110 Taiwanese firms. The key findings are as follows: (1) The internationalization-performance relationship is characterized by a joint U + N shape, (2) learning capacity is positively associated with international performance, and (3) research and development intensity is not a key driver of performance. Though based on a sample of Taiwanese firms only, these results imply that nontriad firms embarking on internationalization must persist despite early setbacks, must develop their learning capacity, and should not develop extensive research and development capabilities while internationalizing. The authors conclude with a discussion of the reasons for these findings.
AB - A relatively recent trend in international marketing is the rising number of firms from nontriad countries seeking growth and profits from foreign markets. Yet no study has examined the international performance of these firms. How successful have their efforts been? What factors drive their success? The authors examine these questions by building a theory-based conceptual framework that links firm international performance to its antecedents. They test the framework using a sample of 110 Taiwanese firms. The key findings are as follows: (1) The internationalization-performance relationship is characterized by a joint U + N shape, (2) learning capacity is positively associated with international performance, and (3) research and development intensity is not a key driver of performance. Though based on a sample of Taiwanese firms only, these results imply that nontriad firms embarking on internationalization must persist despite early setbacks, must develop their learning capacity, and should not develop extensive research and development capabilities while internationalizing. The authors conclude with a discussion of the reasons for these findings.
KW - International markets
KW - Learning capacity
KW - Nontriad firms
KW - Persistence
KW - Taiwanese firms
UR - http://www.scopus.com/inward/record.url?scp=70249133306&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=70249133306&partnerID=8YFLogxK
U2 - 10.1509/jimk.17.3.39
DO - 10.1509/jimk.17.3.39
M3 - Article
AN - SCOPUS:70249133306
VL - 17
SP - 39
EP - 54
JO - Journal of International Marketing
JF - Journal of International Marketing
SN - 1069-031X
IS - 3
ER -