Performance Implications of International Strategy: An empirical study of foreign-invested enterprises in China

Research output: Contribution to journalArticle

16 Citations (Scopus)

Abstract

This study explores the systematic relationship between business unit-level performance and strategic dimensions of international strategy. To capture the "match" effect between differentlevel strategies, this study examines parent-level investment strategy and subsidiary-level business strategy together within an integrated model. On the basis of a cross-sectional empirical analysis of the data on foreign-invested enterprises (FIE) operating in China, it is found that (a) among business strategy variables, product quality, sales force marketing, and liberal credit granting have significantly positive influences on FIE performance; (b) among investment strategy variables, industry selection and timing of entry are significant ones affecting venture's return and market growth; (c) interactions between business strategy and investment strategy significantly impact on FIE performance.

Original languageEnglish (US)
Pages (from-to)87-116
Number of pages30
JournalGroup and Organization Management
Volume22
Issue number1
StatePublished - 1997
Externally publishedYes

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China
Industry
Marketing
Cross-Sectional Studies
Investment strategy
Empirical study
Business strategy
International strategy
Foreign-invested enterprises
Empirical Study
Enterprise
Sales
Growth
Enterprise performance
Business Strategy
Credit
Venture
Business investment
Subsidiaries
Performance levels

ASJC Scopus subject areas

  • Management of Technology and Innovation
  • Strategy and Management
  • Applied Psychology

Cite this

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