Perceptions of public relations education

Don W. Stacks, Carl Botan, Judy Van Slyke Turk

Research output: Contribution to journalArticle

34 Scopus citations

Abstract

A survey of 258 public relations educators and practitioners examined the state of public relations education across five dimensions: general perceptions of public relations, education, desired educational outcomes for both students and practitioners, assessment of student outcomes and learning, elements of public relations curricula, and teaching practices. Results indicate educators and practitioners agree that public relations education is on track and that systematic assessment is an important feature of public relations education. They also agreed on how public relations education should be structured and demonstrated a high degree of similarity in their preferences for teaching methods and techniques.

Original languageEnglish (US)
Pages (from-to)9-28
Number of pages20
JournalPublic Relations Review
Volume25
Issue number1
DOIs
StatePublished - Jan 1 1999

ASJC Scopus subject areas

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

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