Perceptions of public relations education

Don W. Stacks; Carl Botan; Judy Van Slyke Turk

doi:10.1016/S0363-8111(99)80124-6

Perceptions of public relations education

Don W. Stacks, Carl Botan, Judy Van Slyke Turk

Strategic Communication

Research output: Contribution to journal › Article › peer-review

35 Scopus citations

Abstract

A survey of 258 public relations educators and practitioners examined the state of public relations education across five dimensions: general perceptions of public relations, education, desired educational outcomes for both students and practitioners, assessment of student outcomes and learning, elements of public relations curricula, and teaching practices. Results indicate educators and practitioners agree that public relations education is on track and that systematic assessment is an important feature of public relations education. They also agreed on how public relations education should be structured and demonstrated a high degree of similarity in their preferences for teaching methods and techniques.

Original language	English (US)
Pages (from-to)	9-28
Number of pages	20
Journal	Public Relations Review
Volume	25
Issue number	1
DOIs	https://doi.org/10.1016/S0363-8111(99)80124-6
State	Published - Jan 1 1999

ASJC Scopus subject areas

Communication
Organizational Behavior and Human Resource Management
Marketing

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Perceptions of public relations education

Abstract

ASJC Scopus subject areas

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