Perceived 'Hispanicness' versus 'Americanness': A study of brand ethnicity with hispanic consumers

Research output: Contribution to journal › Article

Original language	English (US)
Journal	International Journal of Advertising
Volume	32
Issue number	3
State	Published - Aug 20 2013

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title = "Perceived 'Hispanicness' versus 'Americanness': A study of brand ethnicity with hispanic consumers",

author = "Cong Li and Sunny Tsai and Gonzalo Soruco",

year = "2013",

month = aug

day = "20",

language = "English (US)",

volume = "32",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "NTC Publications Ltd.",

number = "3",

}

TY - JOUR

T1 - Perceived 'Hispanicness' versus 'Americanness'

T2 - A study of brand ethnicity with hispanic consumers

AU - Li, Cong

AU - Tsai, Sunny

AU - Soruco, Gonzalo

PY - 2013/8/20

Y1 - 2013/8/20

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M3 - Article

AN - SCOPUS:84881522029

VL - 32

JO - International Journal of Advertising

JF - International Journal of Advertising

SN - 0265-0487

IS - 3

ER -