Original language | English (US) |
---|---|
Journal | International Journal of Advertising |
Volume | 32 |
Issue number | 3 |
State | Published - Aug 20 2013 |
ASJC Scopus subject areas
- Communication
- Marketing
Cong Li, Sunny Tsai, Gonzalo R Soruco
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Journal | International Journal of Advertising |
Volume | 32 |
Issue number | 3 |
State | Published - Aug 20 2013 |