Perceived 'Hispanicness' versus 'Americanness': A study of brand ethnicity with hispanic consumers

Cong Li, Sunny Tsai, Gonzalo R Soruco

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Journal	International Journal of Advertising
Volume	32
Issue number	3
State	Published - Aug 20 2013

ASJC Scopus subject areas

@article{cd6c0744d75244d28f9de445b51164e6,

title = "Perceived 'Hispanicness' versus 'Americanness': A study of brand ethnicity with hispanic consumers",

author = "Cong Li and Sunny Tsai and Soruco, {Gonzalo R}",

year = "2013",

month = aug,

day = "20",

language = "English (US)",

volume = "32",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "NTC Publications Ltd.",

number = "3",

}

TY - JOUR

T1 - Perceived 'Hispanicness' versus 'Americanness'

T2 - A study of brand ethnicity with hispanic consumers

AU - Li, Cong

AU - Tsai, Sunny

AU - Soruco, Gonzalo R

PY - 2013/8/20

Y1 - 2013/8/20

UR - http://www.scopus.com/inward/record.url?scp=84881522029&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84881522029&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:84881522029

VL - 32

JO - International Journal of Advertising

JF - International Journal of Advertising

SN - 0265-0487

IS - 3

ER -