Perceived 'Hispanicness' versus 'Americanness': A study of brand ethnicity with hispanic consumers

Cong Li, Sunny Tsai, Gonzalo Soruco

Research output: Contribution to journalArticle

9 Scopus citations
Original languageEnglish (US)
JournalInternational Journal of Advertising
Volume32
Issue number3
StatePublished - Aug 20 2013

ASJC Scopus subject areas

  • Communication
  • Marketing

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