Pathways to E-business leadership: Getting from bricks to clicks

Leslie P. Willcocks, Robert Plant

Research output: Contribution to journalArticle

48 Scopus citations

Abstract

How do leading business-to-consumer corporations harness the Internet to acquire new customers and increase their market share? A new study of 58 companies describes several strategies that work.

Original languageEnglish (US)
Pages (from-to)50-59
Number of pages10
JournalMIT Sloan Management Review
Volume42
Issue number3
StatePublished - Mar 1 2001

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ASJC Scopus subject areas

  • Decision Sciences(all)
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

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