Outsourcing marketing

Research output: Contribution to journal › Short survey

Cite this

@article{a969349ed8514dc69c14f1e5f8c1066f,

title = "Outsourcing marketing",

author = "Gail McGovern and John Quelch",

year = "2005",

month = mar,

day = "1",

language = "English (US)",

volume = "83",

pages = "22+26+16",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "3",

}

TY - JOUR

T1 - Outsourcing marketing

AU - McGovern, Gail

AU - Quelch, John

PY - 2005/3/1

Y1 - 2005/3/1

UR - http://www.scopus.com/inward/record.url?scp=14844301649&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=14844301649&partnerID=8YFLogxK

M3 - Short survey

AN - SCOPUS:14844301649

VL - 83

SP - 22+26+16

JO - Harvard Business Review

JF - Harvard Business Review

SN - 0017-8012

IS - 3

ER -