Outsourcing marketing

Gail McGovern, John Quelch

Research output: Contribution to journalShort survey

19 Scopus citations
Original languageEnglish (US)
Pages (from-to)22+26+16
JournalHarvard Business Review
Volume83
Issue number3
StatePublished - Mar 1 2005
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

Cite this

McGovern, G., & Quelch, J. (2005). Outsourcing marketing. Harvard Business Review, 83(3), 22+26+16.