Original language | English (US) |
---|---|
Pages (from-to) | 1809-1811 |
Number of pages | 3 |
Journal | European Journal of Marketing |
Volume | 54 |
Issue number | 7 |
DOIs |
|
State | Published - Jul 17 2020 |
ASJC Scopus subject areas
- Marketing
Research output: Contribution to journal › Comment/debate › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 1809-1811 |
Number of pages | 3 |
Journal | European Journal of Marketing |
Volume | 54 |
Issue number | 7 |
DOIs |
|
State | Published - Jul 17 2020 |