Motivations of employees' communicative behaviors on social media: Individual, interpersonal, and organizational factors

Research output: Contribution to journalArticlepeer-review

7 Scopus citations


Purpose: Given that an increasing number of social media platforms allow employees to share company-related information, the present study seeks to understand their complicated motivations for social media behaviors. Specifically, this study explores the antecedents of employees' positive and negative company-related information-sharing intentions on two distinctive social media platforms, personal (e.g. Facebook) and anonymous social networking sites (e.g. Glassdoor). Design/methodology/approach: An online survey was conducted with 419 full-time employees in the United States from various industry sectors. Findings: Individual (enjoyment, venting negative feelings, and self-enhancement), interpersonal (bonding and bridging ties), and organizational (organization–employee relationship and perceived external prestige) factors are considerably and distinctly associated with employees' behavioral intentions on different social media platforms. Originality/value: This study is among the first to understand employees' communicative behaviors on social media (sECB) by linking diverse levels of motivational factors: individual, interpersonal, and organizational using a theoretical framework of socioecological model (SEM). This study also provides significant practical guidelines for organizational leaders and platform operators by explicating the dynamics of employee motives in engaging in a variety of social media platforms.

Original languageEnglish (US)
Pages (from-to)971-994
Number of pages24
JournalInternet Research
Issue number3
StatePublished - May 18 2020


  • Employee behaviour
  • Social media

ASJC Scopus subject areas

  • Communication
  • Sociology and Political Science
  • Economics and Econometrics


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