More than the bottom line: Exploring social responsibility practices in hospital settings in the United States

Jo Yun Li, Shiyun Tian, Jackson Carter, Jing Wen

Research output: Contribution to journalArticlepeer-review

Abstract

The purpose of this article is to examine hospital social responsibility practices using a content analysis method. It selected a sample of 522 hospitals in U.S. and collected data from hospitals’ official websites. Significant emphasis is found to be placed on CSR practices associated with marketplace activities that are mostly stakeholder-driven. Non-profit hospitals had stronger awareness on the actions of being a socially responsible organization. The results also confirm significant relationship between active CSR programs and hospital. The findings shed light on hospital social responsibility and provides a unifying conceptual basis that explains how hospitals in U.S execute CSR programs.

Original languageEnglish (US)
Pages (from-to)297-314
Number of pages18
JournalHealth Marketing Quarterly
Volume38
Issue number4
DOIs
StatePublished - 2021

Keywords

  • CSR communications
  • CSR in healthcare
  • hospital social responsibility

ASJC Scopus subject areas

  • Health Professions(all)
  • Marketing

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