Modeling opportunities in service recovery and customer-managed interactions

Ananthanarayanan Parasuraman

Research output: Contribution to journal › Article

26 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)590-593
Number of pages4
JournalMarketing Science
Volume25
Issue number6
DOIs
StatePublished - Nov 2006

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Interaction
Self-service technology
Service recovery
Modeling

Keywords

  • Customer-managed interactions
  • Self-service technologies
  • Service-recovery strategies

ASJC Scopus subject areas

  • Business and International Management
  • Marketing
  • Economics and Econometrics

Cite this

Modeling opportunities in service recovery and customer-managed interactions. / Parasuraman, Ananthanarayanan.

In: Marketing Science, Vol. 25, No. 6, 11.2006, p. 590-593.

Research output: Contribution to journal › Article

Parasuraman, A 2006, 'Modeling opportunities in service recovery and customer-managed interactions', Marketing Science, vol. 25, no. 6, pp. 590-593. https://doi.org/10.1287/mksc.1050.0173
Parasuraman A. Modeling opportunities in service recovery and customer-managed interactions. Marketing Science. 2006 Nov;25(6):590-593. https://doi.org/10.1287/mksc.1050.0173
Parasuraman, Ananthanarayanan. / Modeling opportunities in service recovery and customer-managed interactions. In: Marketing Science. 2006 ; Vol. 25, No. 6. pp. 590-593.
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