Modeling opportunities in service recovery and customer-managed interactions

Research output: Contribution to journalArticle

26 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)590-593
Number of pages4
JournalMarketing Science
Volume25
Issue number6
DOIs
StatePublished - Nov 2006

Fingerprint

Interaction
Self-service technology
Service recovery
Modeling

Keywords

  • Customer-managed interactions
  • Self-service technologies
  • Service-recovery strategies

ASJC Scopus subject areas

  • Business and International Management
  • Marketing
  • Economics and Econometrics

Cite this

Modeling opportunities in service recovery and customer-managed interactions. / Parasuraman, Ananthanarayanan.

In: Marketing Science, Vol. 25, No. 6, 11.2006, p. 590-593.

Research output: Contribution to journalArticle

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journal = "Marketing Science",
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