Mixed Martial Arts (MMA) and the Media: An Examination of an Emerging Sport's Coverage in ESPN The Magazine

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

The purpose of this study was to develop an understanding of the coverage devoted to the sport of mixed martial arts (MMA) and its most recognizable promotional company, Ultimate Fighting Championship (UFC), in the popular sport publication ESPN The Magazine. This study - which employed a content analysis methodology - examined the quantity and prominence of various media components of the coverage devoted to MMA and the UFC fighters, promoters, fans, and stakeholders. Elite, agenda-set, and hegemonic theoretical frameworks were used to guide this investigation of the magazine's first 13 years (i.e., 1998-2010). Overall, MMA and the UFC received significantly less coverage on the pages of the prominent sport publication when compared to two sport leagues under contract with the Walt DisneyCompany.

Original languageEnglish
JournalPublic Organization Review
DOIs
StateAccepted/In press - Jun 13 2014

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magazine
Sports
coverage
art
examination
popular sport
fan
content analysis
elite
stakeholder
methodology
Art
Stakeholders
Sports leagues
Elites
Methodology
Content analysis
Theoretical framework
Agenda

Keywords

  • Agenda set
  • Consumer behavior
  • Elite theory
  • ESPN
  • Hegemony
  • Mixed martial arts

ASJC Scopus subject areas

  • Law
  • Business, Management and Accounting (miscellaneous)

Cite this

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abstract = "The purpose of this study was to develop an understanding of the coverage devoted to the sport of mixed martial arts (MMA) and its most recognizable promotional company, Ultimate Fighting Championship (UFC), in the popular sport publication ESPN The Magazine. This study - which employed a content analysis methodology - examined the quantity and prominence of various media components of the coverage devoted to MMA and the UFC fighters, promoters, fans, and stakeholders. Elite, agenda-set, and hegemonic theoretical frameworks were used to guide this investigation of the magazine's first 13 years (i.e., 1998-2010). Overall, MMA and the UFC received significantly less coverage on the pages of the prominent sport publication when compared to two sport leagues under contract with the Walt DisneyCompany.",
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