Mining Gold in Not-for-Profit Brands

John A. Quelch, James E. Austin, Nathalie Laidler-Kylander

Research output: Contribution to journalReview article

8 Scopus citations
Original languageEnglish (US)
Number of pages1
JournalHarvard Business Review
Volume82
Issue number4
StatePublished - Apr 1 2004
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

Cite this

Quelch, J. A., Austin, J. E., & Laidler-Kylander, N. (2004). Mining Gold in Not-for-Profit Brands. Harvard Business Review, 82(4).