Mining Gold in Not-for-Profit Brands

John Quelch, James E. Austin, Nathalie Laidler-Kylander

Research output: Contribution to journalReview article

6 Citations (Scopus)
Original languageEnglish (US)
Number of pages1
JournalHarvard Business Review
Volume82
Issue number4
StatePublished - Apr 1 2004
Externally publishedYes

Fingerprint

Profitability
Gold
Gold mining

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Management of Technology and Innovation
  • Strategy and Management
  • Business, Management and Accounting(all)

Cite this

Quelch, J., Austin, J. E., & Laidler-Kylander, N. (2004). Mining Gold in Not-for-Profit Brands. Harvard Business Review, 82(4).

Mining Gold in Not-for-Profit Brands. / Quelch, John; Austin, James E.; Laidler-Kylander, Nathalie.

In: Harvard Business Review, Vol. 82, No. 4, 01.04.2004.

Research output: Contribution to journalReview article

Quelch, J, Austin, JE & Laidler-Kylander, N 2004, 'Mining Gold in Not-for-Profit Brands', Harvard Business Review, vol. 82, no. 4.
Quelch J, Austin JE, Laidler-Kylander N. Mining Gold in Not-for-Profit Brands. Harvard Business Review. 2004 Apr 1;82(4).
Quelch, John ; Austin, James E. ; Laidler-Kylander, Nathalie. / Mining Gold in Not-for-Profit Brands. In: Harvard Business Review. 2004 ; Vol. 82, No. 4.
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