In view of the vast potential of micellar systems as media in which reactions may be conducted, a clear understanding of the structure of micelles is essential. The unique features of micelles and how these have been utilized to catalyse and control photochemical reactivity are briefly surveyed here. Micellar media, when used for chemical reactions, exhibit features that are completely different from those of ordinary non-aqueous solvents. A thermal or photochemical reaction conducted in micellar media is influenced by the effects of the micellar environment which result in control and/or modification of reactivity. The salient features of micelles that influence the photochemical reactivity are cage and microviscosity effects, localization and compartmentalization effects, pre-orientational, polarity and counterion effects.