Abstract
This article examines the impact of the media on audiences and society from two perspectives. The traditional approach examines how different media outlets (e.g., newspapers, radio, and television) impact on how audiences perceive the information contained in the outlet or how the audiences use a particular outlet through the media. The contemporary approach examines how the media are used by others to change attitudes and beliefs. Both traditional and contemporary approaches to media effects help to better understand how the media - and those who use it - influence people and society.
| Original language | English (US) |
|---|---|
| Title of host publication | International Encyclopedia of the Social & Behavioral Sciences: Second Edition |
| Publisher | Elsevier Inc. |
| Pages | 29-34 |
| Number of pages | 6 |
| ISBN (Electronic) | 9780080970875 |
| ISBN (Print) | 9780080970868 |
| DOIs | |
| State | Published - Mar 26 2015 |
Keywords
- Agenda setting
- Audiences
- Cultivation
- Elaboration likelihood model
- Heuristic-systematic model
- Media effects
- Spiral of silence
- Third-party endorsement
- Uses and gratifications
ASJC Scopus subject areas
- Social Sciences(all)
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Cite this
Stacks, D., Cathy Li, Z., & Spaulding, C. (2015). Media Effects. In International Encyclopedia of the Social & Behavioral Sciences: Second Edition (pp. 29-34). Elsevier Inc.. https://doi.org/10.1016/B978-0-08-097086-8.95045-1