Media Effects

Don Stacks; Zongchao Cathy Li; Cylor Spaulding

doi:10.1016/B978-0-08-097086-8.95045-1

Media Effects

Don Stacks, Zongchao Cathy Li, Cylor Spaulding

Strategic Communication

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Scopus citations

Abstract

This article examines the impact of the media on audiences and society from two perspectives. The traditional approach examines how different media outlets (e.g., newspapers, radio, and television) impact on how audiences perceive the information contained in the outlet or how the audiences use a particular outlet through the media. The contemporary approach examines how the media are used by others to change attitudes and beliefs. Both traditional and contemporary approaches to media effects help to better understand how the media - and those who use it - influence people and society.

Original language	English (US)
Title of host publication	International Encyclopedia of the Social & Behavioral Sciences: Second Edition
Publisher	Elsevier Inc.
Pages	29-34
Number of pages	6
ISBN (Electronic)	9780080970875
ISBN (Print)	9780080970868
DOIs	https://doi.org/10.1016/B978-0-08-097086-8.95045-1
State	Published - Mar 26 2015

Keywords

Agenda setting
Audiences
Cultivation
Elaboration likelihood model
Heuristic-systematic model
Media effects
Spiral of silence
Third-party endorsement
Uses and gratifications

ASJC Scopus subject areas

Social Sciences(all)

Access to Document

10.1016/B978-0-08-097086-8.95045-1

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Cite this

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abstract = "This article examines the impact of the media on audiences and society from two perspectives. The traditional approach examines how different media outlets (e.g., newspapers, radio, and television) impact on how audiences perceive the information contained in the outlet or how the audiences use a particular outlet through the media. The contemporary approach examines how the media are used by others to change attitudes and beliefs. Both traditional and contemporary approaches to media effects help to better understand how the media - and those who use it - influence people and society.",

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AB - This article examines the impact of the media on audiences and society from two perspectives. The traditional approach examines how different media outlets (e.g., newspapers, radio, and television) impact on how audiences perceive the information contained in the outlet or how the audiences use a particular outlet through the media. The contemporary approach examines how the media are used by others to change attitudes and beliefs. Both traditional and contemporary approaches to media effects help to better understand how the media - and those who use it - influence people and society.

KW - Agenda setting

KW - Audiences

KW - Cultivation

KW - Elaboration likelihood model

KW - Heuristic-systematic model

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KW - Spiral of silence

KW - Third-party endorsement

KW - Uses and gratifications

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BT - International Encyclopedia of the Social & Behavioral Sciences: Second Edition

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