Measuring customer-based brand equity

Walfried Lassar, Banwari Mittal, Arun Sharma

Research output: Contribution to journalReview articlepeer-review

560 Scopus citations
Original languageEnglish (US)
Pages (from-to)11-19
Number of pages9
JournalJournal of Consumer Marketing
Volume12
Issue number4
DOIs
StatePublished - Oct 1995

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this