Abstract
In determining whether or not to mandate disclosures of product information, policymakers may wish to first investigate the relative importance of different attribute-related information cues in influencing the purchase decision-making of consumers. This paper examines the applicability of the information display approach to this research task. In addition, unresolved problems associated with the approach are addressed for the benefit of researchers interested in applying the methodology.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 232-245 |
| Number of pages | 14 |
| Journal | Journal of Consumer Policy |
| Volume | 3 |
| Issue number | 3-4 |
| DOIs | |
| State | Published - Sep 1 1979 |
| Externally published | Yes |
ASJC Scopus subject areas
- Business, Management and Accounting (miscellaneous)
- Economics and Econometrics