Abstract
In determining whether or not to mandate disclosures of product information, policymakers may wish to first investigate the relative importance of different attribute-related information cues in influencing the purchase decision-making of consumers. This paper examines the applicability of the information display approach to this research task. In addition, unresolved problems associated with the approach are addressed for the benefit of researchers interested in applying the methodology.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 232-245 |
| Number of pages | 14 |
| Journal | Journal of Consumer Policy |
| Volume | 3 |
| Issue number | 3-4 |
| DOIs | |
| State | Published - Sep 1 1979 |
| Externally published | Yes |
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ASJC Scopus subject areas
- Business, Management and Accounting (miscellaneous)
- Economics and Econometrics
Cite this
Measurement of the relative importance of product attribute information : A review of the information display approach. / Quelch, John.
In: Journal of Consumer Policy, Vol. 3, No. 3-4, 01.09.1979, p. 232-245.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Measurement of the relative importance of product attribute information
T2 - A review of the information display approach
AU - Quelch, John
PY - 1979/9/1
Y1 - 1979/9/1
N2 - In determining whether or not to mandate disclosures of product information, policymakers may wish to first investigate the relative importance of different attribute-related information cues in influencing the purchase decision-making of consumers. This paper examines the applicability of the information display approach to this research task. In addition, unresolved problems associated with the approach are addressed for the benefit of researchers interested in applying the methodology.
AB - In determining whether or not to mandate disclosures of product information, policymakers may wish to first investigate the relative importance of different attribute-related information cues in influencing the purchase decision-making of consumers. This paper examines the applicability of the information display approach to this research task. In addition, unresolved problems associated with the approach are addressed for the benefit of researchers interested in applying the methodology.
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UR - http://www.scopus.com/inward/citedby.url?scp=34250267145&partnerID=8YFLogxK
U2 - 10.1007/BF02386016
DO - 10.1007/BF02386016
M3 - Article
AN - SCOPUS:34250267145
VL - 3
SP - 232
EP - 245
JO - Journal of Consumer Policy
JF - Journal of Consumer Policy
SN - 0168-7034
IS - 3-4
ER -