Measurement of the relative importance of product attribute information: A review of the information display approach

Research output: Contribution to journalArticle

7 Scopus citations

Abstract

In determining whether or not to mandate disclosures of product information, policymakers may wish to first investigate the relative importance of different attribute-related information cues in influencing the purchase decision-making of consumers. This paper examines the applicability of the information display approach to this research task. In addition, unresolved problems associated with the approach are addressed for the benefit of researchers interested in applying the methodology.

Original languageEnglish (US)
Pages (from-to)232-245
Number of pages14
JournalJournal of Consumer Policy
Volume3
Issue number3-4
DOIs
StatePublished - Sep 1 1979
Externally publishedYes

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Economics and Econometrics

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