Measurement of the relative importance of product attribute information: A review of the information display approach

John A. Quelch

doi:10.1007/BF02386016

Measurement of the relative importance of product attribute information: A review of the information display approach

John A. Quelch

Research output: Contribution to journal › Article › peer-review

7 Scopus citations

Abstract

In determining whether or not to mandate disclosures of product information, policymakers may wish to first investigate the relative importance of different attribute-related information cues in influencing the purchase decision-making of consumers. This paper examines the applicability of the information display approach to this research task. In addition, unresolved problems associated with the approach are addressed for the benefit of researchers interested in applying the methodology.

Original language	English (US)
Pages (from-to)	232-245
Number of pages	14
Journal	Journal of Consumer Policy
Volume	3
Issue number	3-4
DOIs	https://doi.org/10.1007/BF02386016
State	Published - Sep 1 1979
Externally published	Yes

ASJC Scopus subject areas

Business, Management and Accounting (miscellaneous)
Economics and Econometrics

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10.1007/BF02386016

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