Matching the message to the medium: Results from an experiment on internet survey email contacts

Casey A Klofstad, Shelley Boulianne, Danna Basson

Research output: Contribution to journalArticle

16 Citations (Scopus)

Abstract

This article reports the results of an experiment that varies whether respondents are informed that they will receive a reminder email if they fail to complete an Internet questionnaire. The findings show that informing respondents about impending reminder emails effectively increases Internet survey response rates. Moreover, this method increases the representativeness of the study without negatively affecting data quality.

Original languageEnglish (US)
Pages (from-to)498-509
Number of pages12
JournalSocial Science Computer Review
Volume26
Issue number4
DOIs
StatePublished - Nov 2008

Fingerprint

data quality
Electronic mail
online survey
contact
Internet
questionnaire
experiment
Experiments

Keywords

  • Contact
  • Email
  • Internet
  • Invitation to participate
  • Response rate
  • Web survey

ASJC Scopus subject areas

  • Computer Science Applications
  • Social Sciences(all)
  • Library and Information Sciences
  • Law

Cite this

Matching the message to the medium : Results from an experiment on internet survey email contacts. / Klofstad, Casey A; Boulianne, Shelley; Basson, Danna.

In: Social Science Computer Review, Vol. 26, No. 4, 11.2008, p. 498-509.

Research output: Contribution to journalArticle

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