Matching the message to the medium: Results from an experiment on internet survey email contacts

Casey A. Klofstad, Shelley Boulianne, Danna Basson

Research output: Contribution to journalArticle

16 Scopus citations

Abstract

This article reports the results of an experiment that varies whether respondents are informed that they will receive a reminder email if they fail to complete an Internet questionnaire. The findings show that informing respondents about impending reminder emails effectively increases Internet survey response rates. Moreover, this method increases the representativeness of the study without negatively affecting data quality.

Original languageEnglish (US)
Pages (from-to)498-509
Number of pages12
JournalSocial Science Computer Review
Volume26
Issue number4
DOIs
StatePublished - Nov 1 2008

Keywords

  • Contact
  • Email
  • Internet
  • Invitation to participate
  • Response rate
  • Web survey

ASJC Scopus subject areas

  • Social Sciences(all)
  • Computer Science Applications
  • Library and Information Sciences
  • Law

Fingerprint Dive into the research topics of 'Matching the message to the medium: Results from an experiment on internet survey email contacts'. Together they form a unique fingerprint.

  • Cite this