Marketing to and serving customers through the internet: An overview and research agenda

Ananthanarayanan Parasuraman; George M. Zinkhan

doi:10.1177/009207002236906

Marketing to and serving customers through the internet: An overview and research agenda

Ananthanarayanan Parasuraman, George M. Zinkhan

Marketing

Research output: Contribution to journal › Article

178 Scopus citations

Abstract

The authors discuss the motivations for this special issue and propose a conceptual framework pertaining to the issue's theme. Using this framework as a backdrop, they then offer an overview of the remaining articles by segmenting them into categories and discussing their relationship to the framework. They conclude by highlighting research avenues for augmenting our understanding of marketing to and serving customers through the Internet.

Original language	English (US)
Pages (from-to)	286-295
Number of pages	10
Journal	Journal of the Academy of Marketing Science
Volume	30
Issue number	4
DOIs	https://doi.org/10.1177/009207002236906
State	Published - Sep 2002

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ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

Cite this

Parasuraman, A., & Zinkhan, G. M. (2002). Marketing to and serving customers through the internet: An overview and research agenda. Journal of the Academy of Marketing Science, 30(4), 286-295. https://doi.org/10.1177/009207002236906

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Access to Document

10.1177/009207002236906