Marketing principles and the future of preventive health care.

Research output: Contribution to journalArticle

7 Citations (Scopus)

Abstract

Whether preventive programs are advanced as complementary to therapy or as partial substitutes to lower costs, public resistance makes the cost effectiveness of these programs questionable. "Marketing" may be helpful in differentiating among the nature of products, services, and ideas of prevention, on the one hand, and heterogeneous consumer needs, attitudes, and responsibilities on the other. Making policy for marketing will involve new strategies and use of leverage: the "message' is not the only medium.

Original languageEnglish (US)
Pages (from-to)310-347
Number of pages38
JournalMilbank Memorial Fund Quarterly, Health and Society
Volume58
Issue number2
StatePublished - Mar 1 1980
Externally publishedYes

Fingerprint

Preventive Health Services
Marketing
Policy Making
Complementary Therapies
Cost-Benefit Analysis
Costs and Cost Analysis

ASJC Scopus subject areas

  • Health Policy

Cite this

Marketing principles and the future of preventive health care. / Quelch, John.

In: Milbank Memorial Fund Quarterly, Health and Society, Vol. 58, No. 2, 01.03.1980, p. 310-347.

Research output: Contribution to journalArticle

@article{460c5530c24d4b9284ab519b036f6d51,
title = "Marketing principles and the future of preventive health care.",
abstract = "Whether preventive programs are advanced as complementary to therapy or as partial substitutes to lower costs, public resistance makes the cost effectiveness of these programs questionable. {"}Marketing{"} may be helpful in differentiating among the nature of products, services, and ideas of prevention, on the one hand, and heterogeneous consumer needs, attitudes, and responsibilities on the other. Making policy for marketing will involve new strategies and use of leverage: the {"}message' is not the only medium.",
author = "John Quelch",
year = "1980",
month = "3",
day = "1",
language = "English (US)",
volume = "58",
pages = "310--347",
journal = "Milbank Quarterly",
issn = "0887-378X",
publisher = "Wiley-Blackwell",
number = "2",

}

TY - JOUR

T1 - Marketing principles and the future of preventive health care.

AU - Quelch, John

PY - 1980/3/1

Y1 - 1980/3/1

N2 - Whether preventive programs are advanced as complementary to therapy or as partial substitutes to lower costs, public resistance makes the cost effectiveness of these programs questionable. "Marketing" may be helpful in differentiating among the nature of products, services, and ideas of prevention, on the one hand, and heterogeneous consumer needs, attitudes, and responsibilities on the other. Making policy for marketing will involve new strategies and use of leverage: the "message' is not the only medium.

AB - Whether preventive programs are advanced as complementary to therapy or as partial substitutes to lower costs, public resistance makes the cost effectiveness of these programs questionable. "Marketing" may be helpful in differentiating among the nature of products, services, and ideas of prevention, on the one hand, and heterogeneous consumer needs, attitudes, and responsibilities on the other. Making policy for marketing will involve new strategies and use of leverage: the "message' is not the only medium.

UR - http://www.scopus.com/inward/record.url?scp=0018997171&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0018997171&partnerID=8YFLogxK

M3 - Article

C2 - 6903792

AN - SCOPUS:0018997171

VL - 58

SP - 310

EP - 347

JO - Milbank Quarterly

JF - Milbank Quarterly

SN - 0887-378X

IS - 2

ER -