@inbook{65779520981b4044948619c08217f76b,
title = "Marketing in the International Airline Industry: An Analysis of Change",
abstract = "Marketing the services of international carriers is undergoing major changes. Hitherto, limitations on competition resulted in part from regulation including international agreements under the International Air Transport Association (IATA). At a 1978 meeting of IATA, the Executive Committee made recommendations to fundamentally alter “traffic conference procedures and objectives.”",
keywords = "Executive Committee, Fare Structure, Float Exchange Rate, International Carrier, Night Flight",
author = "Pattison, {John C.} and Quelch, {John A.}",
note = "Publisher Copyright: {\textcopyright} 2016, Academy of Marketing Science.",
year = "2016",
doi = "10.1007/978-3-319-16934-7_100",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "376",
booktitle = "Developments in Marketing Science",
address = "United States",
}