Marketing in the International Airline Industry: An Analysis of Change

John C. Pattison, John A. Quelch

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Marketing the services of international carriers is undergoing major changes. Hitherto, limitations on competition resulted in part from regulation including international agreements under the International Air Transport Association (IATA). At a 1978 meeting of IATA, the Executive Committee made recommendations to fundamentally alter “traffic conference procedures and objectives.”

Original languageEnglish (US)
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages376
Number of pages1
DOIs
StatePublished - 2016
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Keywords

  • Executive Committee
  • Fare Structure
  • Float Exchange Rate
  • International Carrier
  • Night Flight

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management

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