Marketing and the law

Research output: Contribution to journalArticle

Abstract

Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective management of those legal implications challenges the modern marketing professional. Grasping marketing's overall legal environment, including its governing case law, regulatory statutes and future trends, is essential. These reviews will provide analysis of recent court cases and legislation with particular emphasis on creatively assisting the marketer's management of the legal factor.

Original languageEnglish (US)
Pages (from-to)99-100
Number of pages2
JournalJournal of the Academy of Marketing Science
Volume18
Issue number1
DOIs
StatePublished - Dec 1 1990

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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