Marketing and distribution strategies for international organizations

John C. Pattison, John A. Quelch

Research output: Contribution to journalArticle

Abstract

Recently international organizations as e.g. the International Monetary Fund or the GATT have increasingly been criticized particularly by developing countries. Even the creation of a kind of super-UNCTAD is under discussion. Other institutions are also subjected to increasing pressure to justify the investments of their sponsors in terms of the "product" which they are offering. What about adequate strategies for the international organizations?

Original languageEnglish (US)
Pages (from-to)138-144
Number of pages7
JournalIntereconomics
Volume14
Issue number3
DOIs
StatePublished - May 1 1979
Externally publishedYes

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Economics, Econometrics and Finance (miscellaneous)

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