Marketing and distribution strategies for international organizations

John C. Pattison; John A. Quelch

doi:10.1007/BF02924555

Marketing and distribution strategies for international organizations

John C. Pattison, John A. Quelch

Health Management and Policy

Research output: Contribution to journal › Article › peer-review

Abstract

Recently international organizations as e.g. the International Monetary Fund or the GATT have increasingly been criticized particularly by developing countries. Even the creation of a kind of super-UNCTAD is under discussion. Other institutions are also subjected to increasing pressure to justify the investments of their sponsors in terms of the "product" which they are offering. What about adequate strategies for the international organizations?

Original language	English (US)
Pages (from-to)	138-144
Number of pages	7
Journal	Intereconomics
Volume	14
Issue number	3
DOIs	https://doi.org/10.1007/BF02924555
State	Published - May 1979

ASJC Scopus subject areas

Business, Management and Accounting (miscellaneous)
Economics, Econometrics and Finance (miscellaneous)

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10.1007/BF02924555

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