Low batteries make you greedy: The effect of product states on human behavior

Zoey Chen, Nicholas H. Lurie

Research output: Contribution to journalArticlepeer-review

Abstract

Humans depend on resources to survive and reproduce. Historically, those who successfully competed for resources thrived while those who failed languished. Although most residents of developed economies no longer struggle for basic resources, such as food and shelter, they are increasingly reliant on technological products such as cell phones and laptop computers for work and maintaining social relationships. An important characteristic of these products is that they take on different transitory states as they are used. For example, a cell phone will be in a full state after charging overnight but will lose its charge after usage.

Original languageEnglish (US)
Pages (from-to)761-762
Number of pages2
JournalAdvances in Consumer Research
Volume40
StatePublished - Dec 1 2012
Externally publishedYes

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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