Linking service and finance

Eugene W. Anderson

Research output: Contribution to journalArticle

14 Scopus citations
Original languageEnglish (US)
Pages (from-to)587-589
Number of pages3
JournalMarketing Science
Volume25
Issue number6
DOIs
StatePublished - Nov 1 2006

Keywords

  • Audience for marketing science
  • Marketing discipline
  • Marketing theory
  • Service
  • Service-profit chain

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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