Linking service and finance

Eugene W. Anderson

Research output: Contribution to journalArticle

14 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)587-589
Number of pages3
JournalMarketing Science
Volume25
Issue number6
DOIs
StatePublished - Nov 2006
Externally publishedYes

Fingerprint

Service profit chain
Finance
Marketing theory

Keywords

  • Audience for marketing science
  • Marketing discipline
  • Marketing theory
  • Service
  • Service-profit chain

ASJC Scopus subject areas

  • Business and International Management
  • Marketing
  • Economics and Econometrics

Cite this

Linking service and finance. / Anderson, Eugene W.

In: Marketing Science, Vol. 25, No. 6, 11.2006, p. 587-589.

Research output: Contribution to journalArticle

Anderson, Eugene W. / Linking service and finance. In: Marketing Science. 2006 ; Vol. 25, No. 6. pp. 587-589.
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