Linking corporate culture to strategic planning

Research output: Contribution to journalArticle

29 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)28-37
Number of pages10
JournalBusiness Horizons
Volume29
Issue number3
DOIs
StatePublished - 1986
Externally publishedYes

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Organizational culture
Strategic planning

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Linking corporate culture to strategic planning. / Deshpandé, Rohit; Parasuraman, Ananthanarayanan.

In: Business Horizons, Vol. 29, No. 3, 1986, p. 28-37.

Research output: Contribution to journalArticle

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