Linking corporate culture to strategic planning

Rohit Deshpandé, A. Parasuraman

Research output: Contribution to journalArticle

30 Scopus citations
Original languageEnglish (US)
Pages (from-to)28-37
Number of pages10
JournalBusiness Horizons
Volume29
Issue number3
DOIs
StatePublished - Jan 1 1986
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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