Keeping Up With the Joneses: Role of CSR Awards in Incentivizing Non-Winners’ CSR

Jiangyan Li, Juelin Yin, Wei Shi, Xiwei Yi

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


We attempt to provide a novel antecedent of corporate social responsibility (CSR) by focusing on the role of CSR awards. Specifically, we investigate how competitors’ winning CSR awards incentivize non-winning firms’ CSR as a competitive catch-up. Using a difference-in-differences research design, we find that non-winners improve their CSR after their competitors have won CSR awards. Furthermore, based on the awareness-motivation-capability (AMC) framework from the competitive dynamics literature, we find that the media visibility of award winners, the performance gap of non-winners with award winners, and the prior CSR of non-winners strengthen the CSR competitive catch-up behaviors. Findings from this study contribute to the CSR research by highlighting the spillover effect of CSR awards as a meaningful event in incentivizing non-winning firms’ CSR and extending the AMC framework to explain the contingency factors of competitive catch-up in the context of CSR research.

Original languageEnglish (US)
Pages (from-to)649-689
Number of pages41
JournalBusiness and Society
Issue number3
StatePublished - Mar 2022
Externally publishedYes


  • CSR awards
  • awareness-motivation-capability framework
  • competitive dynamics

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Social Sciences (miscellaneous)


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