Previous research on ingratiation in organizations has identified various categories of ingratiatory behaviors. However, these studies have failed to mention or investigate the ingratiatory power of humor. I integrate past research on ingratiation with research on humor in organizations to propose humor as a type of ingratiatory behavior in the workplace. I describe how humor affects targets, including determinants of humor's effectiveness as an ingratiation strategy, and various outcomes of humor as an ingratiation tactic.
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Strategy and Management
- Management of Technology and Innovation