Abstract
Journalists and public relations practitioners in South Florida and metropolitan New York were surveyed regarding their perceptions and cross-perceptions of their own and each other's news values and influence of public relations on the news. The two groups report similar news values, although journalists report a greater lack of awareness of the similarity. The study also found that practitioners, expecting contributions of social good by public relations, perceive greater public relations' influence on news content than do journalists.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 366-377 |
| Number of pages | 12 |
| Journal | Journalism and Mass Communication Quaterly |
| Volume | 75 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jan 1 1998 |
ASJC Scopus subject areas
- Communication
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Cite this
Sallot, L. M., Steinfatt, T. M., & Salwen, M. B. (1998). Journalists' and public relations practitioners' news values: Perceptions and cross-perceptions. Journalism and Mass Communication Quaterly, 75(2), 366-377. https://doi.org/10.1177/107769909807500211