TY - JOUR
T1 - Journalists' and public relations practitioners' news values
T2 - Perceptions and cross-perceptions
AU - Sallot, Lynne M.
AU - Steinfatt, Thomas M.
AU - Salwen, Michael B.
PY - 1998/1/1
Y1 - 1998/1/1
N2 - Journalists and public relations practitioners in South Florida and metropolitan New York were surveyed regarding their perceptions and cross-perceptions of their own and each other's news values and influence of public relations on the news. The two groups report similar news values, although journalists report a greater lack of awareness of the similarity. The study also found that practitioners, expecting contributions of social good by public relations, perceive greater public relations' influence on news content than do journalists.
AB - Journalists and public relations practitioners in South Florida and metropolitan New York were surveyed regarding their perceptions and cross-perceptions of their own and each other's news values and influence of public relations on the news. The two groups report similar news values, although journalists report a greater lack of awareness of the similarity. The study also found that practitioners, expecting contributions of social good by public relations, perceive greater public relations' influence on news content than do journalists.
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U2 - 10.1177/107769909807500211
DO - 10.1177/107769909807500211
M3 - Review article
AN - SCOPUS:0005488824
VL - 75
SP - 366
EP - 377
JO - Journalism and Mass Communication Quarterly
JF - Journalism and Mass Communication Quarterly
SN - 1077-6990
IS - 2
ER -