Journalists' and public relations practitioners' news values: Perceptions and cross-perceptions

Lynne M. Sallot, Thomas M. Steinfatt, Michael B. Salwen

Research output: Contribution to journalReview articlepeer-review

59 Scopus citations


Journalists and public relations practitioners in South Florida and metropolitan New York were surveyed regarding their perceptions and cross-perceptions of their own and each other's news values and influence of public relations on the news. The two groups report similar news values, although journalists report a greater lack of awareness of the similarity. The study also found that practitioners, expecting contributions of social good by public relations, perceive greater public relations' influence on news content than do journalists.

Original languageEnglish (US)
Pages (from-to)366-377
Number of pages12
JournalJournalism and Mass Communication Quaterly
Issue number2
StatePublished - 1998

ASJC Scopus subject areas

  • Communication


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