Joint confidence interval construction for multivariate applications in marketing

Research output: Contribution to journalArticle

Abstract

This paper discusses a common error made by many market researchers; improper calculation of joint confidence intervals. A table of the individual confidence intervals required in order to attain an overall target confidence interval is presented. It is believed that this table will be a useful reference for market researchers.

Original languageEnglish (US)
Pages (from-to)37-40
Number of pages4
JournalJournal of the Academy of Marketing Science
Volume5
Issue number1-2
DOIs
StatePublished - Dec 1 1977

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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