Introduction to the special issue: Goals and motivation

Uzma Khan, Ayelet Fishbach, Ravi Dhar

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)2-4
Number of pages3
JournalJournal of the Association for Consumer Research
Volume4
Issue number1
DOIs
StatePublished - Jan 1 2019

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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