Introduction: A synopsis of the advances in sport advertising and sponsorship effectiveness research

Beth A. Cianfrone, Windy Dees

Research output: Contribution to journalReview article

Original languageEnglish (US)
Pages (from-to)233-237
Number of pages5
JournalInternational Journal of Sport Management and Marketing
Volume15
Issue number5-6
StatePublished - Jan 1 2014

ASJC Scopus subject areas

  • Marketing
  • Management Science and Operations Research
  • Strategy and Management
  • Business and International Management

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