Introduction: A synopsis of the advances in sport advertising and sponsorship effectiveness research

Beth A. Cianfrone, Windy Dees

Research output: Contribution to journal › Review article › peer-review

Original language	English (US)
Pages (from-to)	233-237
Number of pages	5
Journal	International Journal of Sport Management and Marketing
Volume	15
Issue number	5-6
State	Published - Jan 1 2014

ASJC Scopus subject areas

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