@article{4dda6b60f600460fbe5550ce77fda807,
title = "Introduction: A synopsis of the advances in sport advertising and sponsorship effectiveness research",
author = "Cianfrone, {Beth A.} and Windy Dees",
note = "Copyright: Copyright 2020 Elsevier B.V., All rights reserved.",
year = "2014",
language = "English (US)",
volume = "15",
pages = "233--237",
journal = "International Journal of Sport Management and Marketing",
issn = "1475-8962",
publisher = "Inderscience Enterprises Ltd",
number = "5-6",
}