| Original language | English (US) |
|---|---|
| Pages (from-to) | 233-237 |
| Number of pages | 5 |
| Journal | International Journal of Sport Management and Marketing |
| Volume | 15 |
| Issue number | 5-6 |
| State | Published - Jan 1 2014 |
ASJC Scopus subject areas
- Marketing
- Management Science and Operations Research
- Strategy and Management
- Business and International Management
Cite this
Cianfrone, B. A., & Dees, W. (2014). Introduction: A synopsis of the advances in sport advertising and sponsorship effectiveness research. International Journal of Sport Management and Marketing, 15(5-6), 233-237.