Identifying new patient prospects: Efficacy of usage segmentation

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

For some health care services, usage-based segmentation schemes can be wasteful and ineffective.

Original languageEnglish (US)
Pages (from-to)38-44
Number of pages7
JournalMarketing health services
Volume16
Issue number1
StatePublished - Mar 1 1996

ASJC Scopus subject areas

  • Health Policy
  • Marketing

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