Identifying new patient prospects: Efficacy of usage segmentation

Research output: Contribution to journalArticle

3 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)38-44
Number of pages7
JournalJournal of Health Care Marketing
Volume16
Issue number1
StatePublished - Jun 4 1996

Fingerprint

Marketing of Health Services
Product Line Management
Patient Acceptance of Health Care
Choice Behavior
Attitude to Health
Mental Health Services
Health Services
Demography
Delivery of Health Care
Mental health services
Socioeconomic factors
Segmentation
Communication
Efficacy
Choice behavior
Health care services

ASJC Scopus subject areas

  • Marketing
  • Medicine (miscellaneous)

Cite this

Identifying new patient prospects : Efficacy of usage segmentation. / Sarel, Dan; Marmorstein, Howard.

In: Journal of Health Care Marketing, Vol. 16, No. 1, 04.06.1996, p. 38-44.

Research output: Contribution to journalArticle

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