How to market in a downturn

John Quelch, Katherine E. Jocz

Research output: Contribution to journalArticle

40 Citations (Scopus)
Original languageEnglish (US)
JournalHarvard Business Review
Volume87
Issue number4
StatePublished - Apr 1 2009
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Management of Technology and Innovation
  • Strategy and Management
  • Business, Management and Accounting(all)

Cite this

How to market in a downturn. / Quelch, John; Jocz, Katherine E.

In: Harvard Business Review, Vol. 87, No. 4, 01.04.2009.

Research output: Contribution to journalArticle

Quelch, John ; Jocz, Katherine E. / How to market in a downturn. In: Harvard Business Review. 2009 ; Vol. 87, No. 4.
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