How to market in a downturn

John A. Quelch, Katherine E. Jocz

Research output: Contribution to journalArticle

45 Scopus citations
Original languageEnglish (US)
JournalHarvard Business Review
Volume87
Issue number4
StatePublished - Apr 1 2009
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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