How game design thinking becomes engagement design

Lindsay D. Grace, Maggie Farley

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Abstract

This paper is the product of 12 months of intensive study applying game design to the challenges of journalism and news community management. After conducting interviews and site visits with a wide variety of leaders in major print, web, television and news organizations, primary observations were made. The goal was to understand how the increasingly challenged news media industry could benefit from the knowledge that has sustained the success of the game industry. Our findings indicate that the formal practice of game design offers three key foci that may likely prove useful to industries and practices concerned with improving their audience engagement strategies. These three foci are experience, agency and play. We suggest that these three elements are the key to engagement in non-game contexts and are a likely path to improving the struggles facing not only the news industry, but other domains like activism, social impact, and civic participation.

Original languageEnglish (US)
Title of host publicationAcademicMindtrek 2016 - Proceedings of the 20th International Academic Mindtrek Conference
PublisherAssociation for Computing Machinery, Inc
Pages281-286
Number of pages6
ISBN (Electronic)9781450343671
DOIs
StatePublished - Oct 17 2016
Externally publishedYes
Event20th International Academic Mindtrek Conference, AcademicMindtrek 2016 - Tampere, Finland
Duration: Oct 17 2016Oct 18 2016

Publication series

NameAcademicMindtrek 2016 - Proceedings of the 20th International Academic Mindtrek Conference

Conference

Conference20th International Academic Mindtrek Conference, AcademicMindtrek 2016
Country/TerritoryFinland
CityTampere
Period10/17/1610/18/16

Keywords

  • Agency
  • Engagement design
  • Experience
  • Game design
  • Journalism
  • Play

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Software
  • Computer Science Applications

Fingerprint

Dive into the research topics of 'How game design thinking becomes engagement design'. Together they form a unique fingerprint.

Cite this