Heterogeneity in preferences for smoking cessation

Robert W. Paterson, Kevin J. Boyle, Christopher Parmeter, James E. Neumann, Paul De Civita

Research output: Contribution to journalArticle

15 Citations (Scopus)

Abstract

Promoting cessation is a cornerstone of tobacco control efforts by public-health agencies. Economic information to support cessation programs has generally emphasized cost-effectiveness or the impact of cigarette pricing and smoking restrictions on quit rates. In contrast, this study provides empirical estimates of smoker preferences for increased efficacy and other attributes of smoking cessation therapies (SCTs). Choice data were collected through a national survey of Canadian smokers. We find systematic preference heterogeneity for therapy types and SCT attributes between light and heavy smokers, as well as random heterogeneity using random parameters logit models. Preference heterogeneity is greatest between length of use and types of SCTs. We estimate that light smokers would be willing to pay nearly $500 ($CAN)to increase success rates to 40% with the comparable figure for heavy smokers being near $300 ($CAN). Results from this study can be used to inform research and development for smoking cessation products and programs and suggest important areas of future inquiry regarding heterogeneity of smoker preferences and preferences for other health programs.

Original languageEnglish (US)
Pages (from-to)1363-1377
Number of pages15
JournalHealth Economics
Volume17
Issue number12
DOIs
StatePublished - Dec 1 2008
Externally publishedYes

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Smoking Cessation
Tobacco Use Cessation Products
Therapeutics
Tobacco
Cost-Benefit Analysis
Public Health
Logistic Models
Smoking
Economics
Light
Costs and Cost Analysis
Health
Research

Keywords

  • Hypothesis testing
  • Scale parameter
  • Smoking cessation

ASJC Scopus subject areas

  • Health Policy

Cite this

Paterson, R. W., Boyle, K. J., Parmeter, C., Neumann, J. E., & De Civita, P. (2008). Heterogeneity in preferences for smoking cessation. Health Economics, 17(12), 1363-1377. https://doi.org/10.1002/hec.1336

Heterogeneity in preferences for smoking cessation. / Paterson, Robert W.; Boyle, Kevin J.; Parmeter, Christopher; Neumann, James E.; De Civita, Paul.

In: Health Economics, Vol. 17, No. 12, 01.12.2008, p. 1363-1377.

Research output: Contribution to journalArticle

Paterson, RW, Boyle, KJ, Parmeter, C, Neumann, JE & De Civita, P 2008, 'Heterogeneity in preferences for smoking cessation', Health Economics, vol. 17, no. 12, pp. 1363-1377. https://doi.org/10.1002/hec.1336
Paterson RW, Boyle KJ, Parmeter C, Neumann JE, De Civita P. Heterogeneity in preferences for smoking cessation. Health Economics. 2008 Dec 1;17(12):1363-1377. https://doi.org/10.1002/hec.1336
Paterson, Robert W. ; Boyle, Kevin J. ; Parmeter, Christopher ; Neumann, James E. ; De Civita, Paul. / Heterogeneity in preferences for smoking cessation. In: Health Economics. 2008 ; Vol. 17, No. 12. pp. 1363-1377.
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