Hang on to the marketing concept!

Research output: Contribution to journalArticle

7 Scopus citations
Original languageEnglish (US)
Pages (from-to)38-40
Number of pages3
JournalBusiness Horizons
Volume24
Issue number5
DOIs
StatePublished - Jan 1 1981

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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