Hang on to the marketing concept!

Research output: Contribution to journalArticle

7 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)38-40
Number of pages3
JournalBusiness Horizons
Volume24
Issue number5
DOIs
StatePublished - 1981
Externally publishedYes

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Marketing concept

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Hang on to the marketing concept! / Parasuraman, Ananthanarayanan.

In: Business Horizons, Vol. 24, No. 5, 1981, p. 38-40.

Research output: Contribution to journalArticle

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