Graphics board (GB) case study: feature selection system (FSS) for microcomputer users and manufacturers

Research output: Contribution to journalArticle

Abstract

Selecting the most profitable features and determining the prices of microcomputer products can be a difficult process. Several factors are involved in this process including retail strategy, competition, current market price, expense and profit goals, consumer perceptions, psychological issues, leader offerings and environmental influences. Research shows that product features also affect price. Some studies have measured indirect price feature relations. However, the direct impact of individual features on price has not been empirically measured. This study focuses on the direct effects of Graphics Board (GB) features on the retail price, with the aid of segmented income statements.

Original languageEnglish (US)
Pages (from-to)77-91
Number of pages15
JournalInternational journal of micrographics & video technology
Volume6
Issue number3-4
StatePublished - Dec 1 1988

ASJC Scopus subject areas

  • Engineering(all)

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