Selecting the most profitable features and determining the prices of microcomputer products can be a difficult process. Several factors are involved in this process including retail strategy, competition, current market price, expense and profit goals, consumer perceptions, psychological issues, leader offerings and environmental influences. Research shows that product features also affect price. Some studies have measured indirect price feature relations. However, the direct impact of individual features on price has not been empirically measured. This study focuses on the direct effects of Graphics Board (GB) features on the retail price, with the aid of segmented income statements.
|Original language||English (US)|
|Number of pages||15|
|Journal||International journal of micrographics & video technology|
|State||Published - Dec 1 1988|
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