Abstract
Objectives. Evaluating programs targeting physical activity may help to reduce disparate rates of obesity among African Americans. We report formative process evaluation methods and implementation dose, fidelity, and reach in the Positive Action for Today's Health trial. Methods: We applied evaluationmethods based on an ecological framework in 2 community-based police-patrolled walking programs targeting access and safety in underserved African American communities. One program also targeted social connectedness and motivation to walk using a social marketing approach. Process data were systematically collected from baseline to 12 months. Results: Adequate implementation dose was achieved, with fidelity achieved but less stable in both programs. Monthly walkers increased to 424 in the walking-plus-social marketing program, indicating expanding program reach, in contrast to no increase in the walking-only program. Increased reach was correlated with peer-led Pride Strides (r =.92; P <.001), a key social marketing component, and program social interaction was the primary reason for which walkers reported participating. Conclusions: Formative process evaluation demonstrated that the walking programs were effectively implemented and that social marketing increased walking and perceived social connectedness in African American communities.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 2315-2321 |
| Number of pages | 7 |
| Journal | American Journal of Public Health |
| Volume | 102 |
| Issue number | 12 |
| DOIs | |
| State | Published - Dec 1 2012 |
| Externally published | Yes |
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ASJC Scopus subject areas
- Public Health, Environmental and Occupational Health
Cite this
Formative process evaluation for implementing a social marketing intervention to increasewalking among African Americans in the Positive Action for Today's Health trial. / Coulon, Sandra M.; Wilson, Dawn K.; Griffin, Sarah; StGeorge, Sara; Alia, Kassandra A.; Trumpeter, Nevelyn N.; Wandersman, Abraham K.; Forthofer, Melinda; Robinson, Shamika; Gadson, Barney.
In: American Journal of Public Health, Vol. 102, No. 12, 01.12.2012, p. 2315-2321.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Formative process evaluation for implementing a social marketing intervention to increasewalking among African Americans in the Positive Action for Today's Health trial
AU - Coulon, Sandra M.
AU - Wilson, Dawn K.
AU - Griffin, Sarah
AU - StGeorge, Sara
AU - Alia, Kassandra A.
AU - Trumpeter, Nevelyn N.
AU - Wandersman, Abraham K.
AU - Forthofer, Melinda
AU - Robinson, Shamika
AU - Gadson, Barney
PY - 2012/12/1
Y1 - 2012/12/1
N2 - Objectives. Evaluating programs targeting physical activity may help to reduce disparate rates of obesity among African Americans. We report formative process evaluation methods and implementation dose, fidelity, and reach in the Positive Action for Today's Health trial. Methods: We applied evaluationmethods based on an ecological framework in 2 community-based police-patrolled walking programs targeting access and safety in underserved African American communities. One program also targeted social connectedness and motivation to walk using a social marketing approach. Process data were systematically collected from baseline to 12 months. Results: Adequate implementation dose was achieved, with fidelity achieved but less stable in both programs. Monthly walkers increased to 424 in the walking-plus-social marketing program, indicating expanding program reach, in contrast to no increase in the walking-only program. Increased reach was correlated with peer-led Pride Strides (r =.92; P <.001), a key social marketing component, and program social interaction was the primary reason for which walkers reported participating. Conclusions: Formative process evaluation demonstrated that the walking programs were effectively implemented and that social marketing increased walking and perceived social connectedness in African American communities.
AB - Objectives. Evaluating programs targeting physical activity may help to reduce disparate rates of obesity among African Americans. We report formative process evaluation methods and implementation dose, fidelity, and reach in the Positive Action for Today's Health trial. Methods: We applied evaluationmethods based on an ecological framework in 2 community-based police-patrolled walking programs targeting access and safety in underserved African American communities. One program also targeted social connectedness and motivation to walk using a social marketing approach. Process data were systematically collected from baseline to 12 months. Results: Adequate implementation dose was achieved, with fidelity achieved but less stable in both programs. Monthly walkers increased to 424 in the walking-plus-social marketing program, indicating expanding program reach, in contrast to no increase in the walking-only program. Increased reach was correlated with peer-led Pride Strides (r =.92; P <.001), a key social marketing component, and program social interaction was the primary reason for which walkers reported participating. Conclusions: Formative process evaluation demonstrated that the walking programs were effectively implemented and that social marketing increased walking and perceived social connectedness in African American communities.
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UR - http://www.scopus.com/inward/citedby.url?scp=84869162761&partnerID=8YFLogxK
U2 - 10.2105/AJPH.2012.300758
DO - 10.2105/AJPH.2012.300758
M3 - Article
C2 - 23078486
AN - SCOPUS:84869162761
VL - 102
SP - 2315
EP - 2321
JO - American Journal of Public Health
JF - American Journal of Public Health
SN - 0090-0036
IS - 12
ER -